Working across identity, editorial, and image-making
through research and experimentation.
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Working across identity, editorial, and image-making
through research and experimentation.
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BOWWOW
Brand Identity, Packaging
Original logo & icons (Visual System): April 2022
Independent extension: June 2026
A Happy Bow Wow for a Healthy Day.
BOWWOW is a pet supplement brand promoting a healthy, joyful life for pets and their owners. Inspired by the color vision of dogs and cats, its visual identity uses a distinctive, high-contrast color system.
During my internship, I developed the core visual identity, typography, and packaging illustrations for products that later launched commercially. In 2026, I independently expanded the original design system into a broader lifestyle brand.
Built around a playful visual identity, BOWWOW's packaging system brings together bold colors, expressive typography, and graphic illustrations. Each product maintains its own distinct character while remaining part of a cohesive brand family.
Beyond packaging, BOWWOW's visual identity extends into everyday objects and experiences for pets and their owners. Through playful graphics, vibrant colors, and lifestyle applications, the brand creates a cheerful and recognizable presence across different touchpoints.